Privacy Policy

1. Scope

This Privacy Policy explains how TECNA LABORATORIES, LLC (“Tecna,” “we,” “us,” or “our”) collects, uses, discloses, and retains personal information when you visit our websites, view our advertising, submit a lead form, book a call, or communicate with us. This campaign is directed to people in the United States.

2. Information we collect

We may collect:

• Contact information, including your first name, email address, and phone number.
• Business and qualification information, including whether your business uses Shopify, approximate monthly advertising spend, approximate monthly sessions from advertising, and your stated willingness to invest in the offered service.
• Booking and communication information, including meeting selections and messages exchanged with Tecna.
• Device and usage information, including IP address, browser, device, referring page, pages viewed, clicks, session activity, advertising identifiers, and cookie or similar technology data.

We collect information directly from you and automatically through our websites and advertising technologies.

3. How we use information

• Evaluate whether the service is a suitable fit and respond to your request.
• Schedule calls and provide sales follow-up. We do not use these leads for newsletters or unrelated ongoing marketing.
• Operate, secure, troubleshoot, and improve our websites, forms, and services.
• Measure advertising and website performance, understand visitor behavior, and improve user experience.
• Comply with law, enforce our agreements, and protect Tecna, our users, and others.

4. Service providers and disclosures

We may disclose personal information to providers that process it for the purposes above, including Webflow for website hosting; our custom form backend; Google Sheets for lead storage; Gmail for communications; Cal.com for booking; Google Analytics 4 for analytics; Microsoft Clarity for heatmaps and session recordings; and Meta for advertising measurement and campaign services.

We do not sell personal information for money. Disclosure of online identifiers to advertising platforms may be considered “sharing,” targeted advertising, or a sale under some U.S. state privacy laws. Where required, you may opt out as described below.

5. Cookies and similar technologies

We and our providers may use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, measure traffic and conversions, understand site usage, and support advertising. Browser controls can block or delete cookies. Where required, our consent controls will allow you to manage non-essential analytics and advertising technologies.

6. Retention

We generally retain information about leads who do not become customers for 24 months after the last contact. Information relating to customers and completed transactions is retained for standard business-record periods and as reasonably necessary for tax, accounting, legal, security, and dispute-resolution purposes. We may delete or anonymize information sooner when it is no longer needed.

7. Your privacy rights

Depending on where you live and whether applicable legal thresholds are met, you may have rights to request access to, correction of, deletion of, or a portable copy of personal information, and to opt out of its sale, sharing, or use for targeted advertising. You may also have the right to limit certain uses of sensitive personal information and to receive equal service when exercising a privacy right.

Submit a request by emailing platforms@tecnalabs.com. We may request information reasonably necessary to verify your identity and request. An authorized agent may submit a request where permitted by law. You may appeal a decision by replying to our response and stating that you wish to appeal.

8. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system or transmission method is completely secure, so we cannot guarantee absolute security.

9. Children

Our websites and services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to this policy

We may update this policy periodically. We will post the updated version here and revise the effective date. Material changes may be communicated through additional notice when appropriate.

11. Contact us

TECNA LABORATORIES, LLC
131 Continental Dr, Suite 305
Newark, DE 19713
New Castle County, United States
platforms@tecnalabs.com